Terms of Service

1. Who we are & how these terms work

These Terms of Service (“Terms”) govern your access to and use of ProdSignal, an AI-native product discovery service provided as software-as-a-service at prodsignal.dev (the “Service”). The Service is operated by Focusly Ltd, company number 16772121, registered in England and Wales, with its registered office at Flat 1, Broadwalk, 40 Granville Street, Birmingham, West Midlands, B1 2LJ (“Focusly”, “we”, “us”).

By creating an account, accessing, or using the Service you agree to these Terms. If you are using the Service on behalf of a company or organisation, you confirm that you have authority to bind that organisation, and references to “you” include that organisation. If you do not agree to these Terms, do not use the Service.

2. The Service & scope

The Service analyses product inputs you submit — such as customer interview transcripts, feedback, or short idea descriptions — and generates AI-assisted outputs including problem statements, system designs, UI specifications, PRDs, validation verdicts, and builder prompts. The Service is designed for use by product managers, engineers, and founders in a professional or business context.

3. Licence & acceptable use

Subject to your compliance with these Terms, we grant you a non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Service for your internal product and engineering purposes during the term of your account. You may not resell, redistribute, or provide the Service to third parties as a competing offering.

You agree not to:

• use the Service unlawfully, or in a way that infringes the rights of others;
• upload content (including interview transcripts) unless you have the right and a lawful basis to do so — where your inputs contain personal data, you are responsible for having obtained any required consent from the people involved;
• reverse engineer, scrape, probe, or interfere with the Service or its infrastructure, or circumvent usage limits or access controls;
• attempt to build a competing product using access to the Service, or abuse, overload, or disrupt its operation.

You are responsible for keeping your account credentials secure and for all activity under your account.

4. AI outputs & human-in-the-loop disclaimer

The Service uses large language models (including the Anthropic Claude API) to generate its outputs. All AI-generated material — including architectural insights, filters, problem statements, system designs, and ADR-style recommendations — is advisory only and must be reviewed by a qualified human engineer or product owner before being relied upon or deployed to production. AI outputs may be inaccurate, incomplete, insecure, or unsuited to your context. You remain solely responsible for evaluating, testing, and approving anything you build, ship, or decide based on the Service’s outputs.

5. Plans, billing & cancellation

The Service is offered on the following plans, billed in GBP through our payment processor, Stripe:

• Free tier— £0. Includes unlimited Devil’s Advocate validations and one full spec analysis with read-only output (no editing, no saved history, no PDF export).
• Pilot tier — £4.99/month for the first 3 months of your subscription, then £17/month. Includes unlimited full spec generations, editable specs, saved project history, and PDF export. Subscriptions renew automatically each month until cancelled.

You may cancel at any time from Dashboard → Settings → Plan (this calls our cancellation endpoint, which cancels your Stripe subscription at the end of the current billing period). Your paid features remain available until the end of the period you have already paid for. We do not provide refunds for partial billing periods except where required by law. Prices are stated exclusive of VAT (or other applicable sales tax) unless stated otherwise, and we may change prices on reasonable notice, which will not affect your current billing period.

6. Your content & intellectual property

You retain all rights in the transcripts, feedback, ideas, and other content you submit to the Service (“Inputs”). You grant us a limited licence to process Inputs solely to operate and provide the Service. You own the outputs generated for you from your Inputs to the maximum extent permitted by law; we claim no ownership over them. We retain all rights in the Service itself, including its software, models orchestration, prompts, and branding.

7. Privacy & data protection

Focusly Ltd is the data controller for personal data processed through the Service. Our collection and use of personal data is described in our Privacy Policy, which forms part of these Terms. Where your Inputs include personal data about other people (for example interview participants), you confirm you have a lawful basis for sharing it with us.

8. Availability & service level

The Service is provided on an “as is” and “as available” basis. While we aim for high availability, we do not commit to any specific service level or uptime guarantee during the pilot period, and we may modify, suspend, or discontinue parts of the Service for maintenance, improvements, or business reasons with reasonable notice where practicable.

9. Limitation of liability

To the fullest extent permitted by law, the Service is provided without warranties of any kind, whether express or implied (including any implied warranty of merchantability, fitness for a particular purpose, or non-infringement). We do not warrant that the Service or its outputs will be accurate, complete, uninterrupted, or error-free.

To the fullest extent permitted by law, Focusly Ltd will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profit, revenue, data, goodwill, or business opportunities, arising from or connected to your use of the Service. Our aggregate liability for all claims arising out of or in connection with these Terms or the Service is capped at the total fees you paid to us for the Service in the twelve (12) months immediately preceding the first event giving rise to liability (or, if you have not paid any fees, £10).

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including for death or personal injury caused by negligence, fraud or fraudulent misrepresentation. If you deal with us as a consumer, your statutory rights are not affected.

10. Term, suspension & termination

These Terms apply for as long as you have an account or use the Service. You may stop using the Service and delete your account (including all stored analyses) at any time from Dashboard → Settings → Data & Privacy. We may suspend or terminate your access if you materially breach these Terms, fail to pay amounts due, or where necessary to protect the Service, other users, or applicable law. Where practicable, we will give you notice and a chance to remedy.

11. Changes to the Service or these Terms

We may update these Terms from time to time. The current version is always published on this page with its “last updated” date. If a change is material, we will take reasonable steps to notify you (for example by email or a notice in the Service) before it takes effect. Continuing to use the Service after changes take effect means you accept the updated Terms.

12. Governing law & jurisdiction

These Terms and any dispute arising out of or in connection with them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

13. Contact

Questions about these Terms, billing, or the Service? Contact us at hello@focuslyhq.com or write to Focusly Ltd, Flat 1, Broadwalk, 40 Granville Street, Birmingham, West Midlands, B1 2LJ, United Kingdom.